Anthony's
About the Client
Anthony's is a junk hauling and cleanout service based in Southern Maine. Anthony Cote Jr started the business doing residential cleanouts and junk removal, building a reputation for reliable service and fair pricing. But to grow beyond a one-truck operation, he needed to reach customers beyond his existing network.
The Challenge
Where they started
Anthony's was stuck in a growth plateau. The business was getting enough work through referrals to stay busy, but not enough to scale. When people searched for "junk removal" or "cleanout services" in the area, Anthony's didn't show up. Meanwhile, national franchises with big ad budgets were dominating the search results. Anthony needed a way to compete online without breaking the bank.
Key Pain Points
- No website to capture search traffic from potential customers
- Competing against national junk hauling franchises with large marketing budgets
- No system for tracking where leads were coming from
- Growth limited to word-of-mouth — couldn't scale beyond current capacity
The Solution
What we built
We took a multi-channel approach. First, we built Anthony's a conversion-focused website with clear pricing guidance, service descriptions, and before/after photos. Then we layered on SEO optimization to rank for local hauling search terms, and launched targeted Google Ads campaigns to capture high-intent searchers immediately. Every element was designed to make it as easy as possible for someone to request a quote.
What We Delivered
- Conversion-focused website with prominent call-to-action buttons and quote request forms
- Service area pages targeting specific towns for local SEO
- Google Ads campaigns targeting high-intent keywords like "junk removal near me"
- Ad copy and landing page A/B testing to reduce cost per lead
- Google Business Profile creation and setup with service categories and photos
- Monthly reporting so Anthony can see exactly where his leads come from
Results
The impact
3x
Lead Increase
8.2%
Google Ads CTR
$18
Cost Per Lead
“Kevin has done wonders for my business!! He reached out to me at the perfect time knowing that my business needed to takeoff further than where it was currently at!! Very very smart, dedicated, and very thorough!! Looking forward to working with Kevin in the future and for many years to come!! 10/10 everyday of the week!!”
Anthony Cote Jr
Anthony's
Services Used
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