Coastal Plumbing
About the Client
Coastal Plumbing is a licensed plumbing contractor serving homes and businesses along the Southern Maine coast. Owner Sean Fay and his team handle everything from emergency repairs to full bathroom remodels. With a strong reputation built over years of quality work, the company was ready to grow — but they had no online presence to match.
The Challenge
Where they started
Coastal Plumbing had no website at all. Sean and his team were getting by entirely on word-of-mouth, but every day homeowners in the area were searching for plumbers online and finding competitors instead. Without a website, there was no way to showcase their services, explain their service area, or give potential customers the confidence to pick up the phone. Sean knew the business needed a real online presence to keep growing.
Key Pain Points
- No website — completely invisible to homeowners searching for plumbers online
- Zero visibility in local search results for plumbing terms
- No way to showcase services, credentials, or service area to potential customers
- Losing jobs to competitors who had a professional web presence
The Solution
What we built
We built Coastal Plumbing a professional, mobile-first website from scratch — designed to immediately build trust with homeowners and convert visitors into calls. The site was structured with individual pages for each service (emergency plumbing, water heaters, remodels, etc.) so that each page could rank for its own set of search terms. We also implemented on-page SEO across the entire site, including proper schema markup, optimized title tags, and location-specific content.
What We Delivered
- Custom-designed, professional website built from scratch to establish credibility
- Individual service pages optimized for specific plumbing search terms
- Mobile-first design with sub-2-second load times
- Click-to-call functionality with phone number prominent in the header
- Emergency plumbing page with urgent design cues for high-intent visitors
- On-page SEO with location-specific content for each service area town
Results
The impact
+160%
Organic Traffic
1.2s
Page Load Time
40+
Monthly Leads
“Kevin did a great job with our company's website. We are extremely happy with the final product and would highly recommend!”
Sean Fay
Coastal Plumbing
Services Used
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