DOA Pest Control
About the Client
DOA Pest Control is a locally owned pest control company providing residential and commercial extermination services. Edward Miles founded the company to offer honest, effective pest solutions at fair prices. From ants and rodents to mosquito treatments and wildlife exclusion, DOA handles all common New England pests.
The Challenge
Where they started
Edward had been running DOA Pest Control successfully through referrals, but he knew there was untapped demand. Homeowners dealing with a pest problem overwhelmingly turn to Google first, and DOA wasn't showing up. He had no website and no Google Business Profile — completely invisible online. Edward needed both a professional website and a way to capture people actively searching for pest control in his area.
Key Pain Points
- No professional website — relying on a basic listing with limited information
- Invisible in Google Search and Google Maps for pest control terms
- No Google Business Profile — missing from Google Maps and local results entirely
- No way to capture leads from the high-intent searches happening every day
The Solution
What we built
We built DOA Pest Control a professional website designed to convert worried homeowners into booked appointments. The site leads with trust signals — licensing info, service guarantees, and clear explanations of their treatment process. We also created Edward's Google Business Profile from scratch with service categories, photos, and a review generation strategy. To drive immediate leads while organic rankings build, we launched targeted Google Ads campaigns focused on high-intent pest control searches.
What We Delivered
- Professional website with dedicated pages for each pest type (ants, rodents, mosquitoes, etc.)
- Trust-forward design featuring licensing, guarantees, and treatment process explanations
- Google Business Profile setup with complete service categories, photos, and business info
- Google Ads campaigns targeting searches like "pest control near me" and "exterminator [town]"
- Landing pages optimized for ad traffic with clear calls-to-action
- Review generation strategy to build social proof on Google
Results
The impact
25+/mo
Leads from Ads
Top 3
Google Visibility
$22
Cost Per Lead
“Done a very good job designing my website and helping get on and use my Google business account. Look forward to continue service with Kevin.”
Edward Miles
DOA Pest Control
Services Used
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