Dubois Topsoil & Aggregates
About the Client
Dubois Topsoil & Aggregates is a Maine-based supplier of topsoil, loam, gravel, stone, and bulk landscape materials, serving contractors, landscapers, and homeowners across the region. They run a working yard with a wide product list and tiered pricing that depends on quantity, material, and delivery — the kind of detail customers genuinely need, but that's notoriously hard to present clearly online.
The Challenge
Where they started
Their previous website had served the business in its early days — it was originally put together by a family friend as a favor — but the business had outgrown it. As Dubois added products and grew their delivery footprint, the site became harder to update, links pointed to pages that no longer existed, and the hosting setup had become unreliable enough that the site often failed to load at all for visitors. On top of that, the price list was dense and technical, so even when the site did load, most homeowners struggled to figure out what something would actually cost them.
Key Pain Points
- Site frequently failed to load — visitors hit timeouts and blank pages on roughly half of attempts
- Broken internal links pointed to products and pages that no longer existed
- Detailed pricing was published as a raw list, leaving most customers unsure what their job would actually cost
- Updating products, prices, or photos required outside help and rarely happened
- No Google Business Profile, so the yard wasn't showing up on Google Maps or in local search
The Solution
What we built
Dubois came on through our business plan, which bundles a custom-designed, hand-coded site with the marketing fundamentals every local business needs. We rebuilt the site from the ground up on modern, reliable infrastructure, then designed it around how customers actually shop for bulk materials — leading with photos, plain-language product descriptions, and clear delivery info. The centerpiece is a custom quote builder we built specifically for their pricing structure: customers pick their material, enter how much they need, and get a real, itemized price without having to interpret a contractor-style price sheet. We also set up and verified their Google Business Profile so the yard finally shows up where customers are searching.
What We Delivered
- Custom-designed, hand-coded website built on fast, reliable hosting — no more timeouts or downtime
- Custom quote tool that translates their full price list into a guided, plain-English experience for any visitor
- Reorganized product catalog with photos, use cases, and clear unit pricing for each material
- Mobile-first design for contractors and homeowners pricing jobs from the field
- Google Business Profile setup and verification, with categories, hours, photos, and service areas
- Ongoing support — product, pricing, and photo updates handled by us with same-week turnaround
Results
The impact
99.9%
Site Uptime
99/100
Mobile Score
Custom-built
Quote Tool
“The new site is awesome. Customers can pull their own pricing in seconds, and whenever we need a change made it gets handled fast — we just send it over and it's done. It reflects the business we've actually built.”
Rick Dubois
Dubois Topsoil & Aggregates
Services Used
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